To rivet the attention showing how art turns into life, we have made our hand painting-like.

I've created graphics and creative idea for Samsung's TV Frame tender, featuring key visuals depicting artists' hands holding remotes while sitting in front of the TV. The concept was inspired by a trend during the pandemic where people started resembling paintings and taking self-portraits.

Slogan 'Best Picture in Your Home': With its dual meanings, the slogan highlights two key features of The Frame TV—unparalleled QLED image quality and the expansive art gallery it showcases.