H&M summer campaign
Client
H&M
Year
2021
Category
Campaign
H&M summer campaign
Client
H&M
Year
2021
Category
Campaign
Campaign
H&M summer campaign
Client
H&M
Year
2021
Category
Campaign
Summer campaign targeting a 10% increase in H&M Member App downloads (new members).
Idea:
Acclaimed Polish illustrator Ania Rudak designs distinctive collages using "summer memories" shared by consumers. Those whose photos are chosen receive custom silk scarves featuring their "memory" as interpreted by Ania Rudak.
These final illustrations I also transformed into posters, headbands, and charming pins available in stores.
This is how we make summer memories come alive!
End result: 17% growth.
Summer campaign targeting a 10% increase in H&M Member App downloads (new members).
Idea:
Acclaimed Polish illustrator Ania Rudak designs distinctive collages using "summer memories" shared by consumers. Those whose photos are chosen receive custom silk scarves featuring their "memory" as interpreted by Ania Rudak.
These final illustrations I also transformed into posters, headbands, and charming pins available in stores.
This is how we make summer memories come alive!
End result: 17% growth.
Summer campaign targeting a 10% increase in H&M Member App downloads (new members).
Idea:
Acclaimed Polish illustrator Ania Rudak designs distinctive collages using "summer memories" shared by consumers. Those whose photos are chosen receive custom silk scarves featuring their "memory" as interpreted by Ania Rudak.
These final illustrations I also transformed into posters, headbands, and charming pins available in stores.
This is how we make summer memories come alive!
End result: 17% growth.
